Celebrate the inauguration of President Barack Obama
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Pepsi, We Can
Political observers during the campaign wondered whether similarities between the Obama campaign's logo and Pepsi's are coincidence or a secret neuromarketing strategy to link the soft drink brand with Obama's youthful vigor and optimism. CEO Indra Nooyi's history of generous donoations to Democratic politicians also is well-known.
And today, Pepsi deployed 50 shiny young grunts to hand out free buttons, cards, hats, backpacks and T-shirts here on the Capitol grounds (shirts, backpacks & hats will be given away on Inauguraion Day only).
Pepsi also has set-up an SMS feed and video-sharing website (details on the cards) for people to post suggestions to the incoming president.
UPDATE: Pepsi swag spotted on the Mall on Inauguration Day:
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